"Open Nature is a new brand that understands that the most enjoyable and flavorful foods are as close to nature as possible. One of the greatest joys in life for our target is good food. But food recalls, suspect manufacturing processes, and misleading marketing speak all get in the way of that enjoyment. Our consumers want to feel confident about the foods they choose so they can enjoy food without reservations. So they look for foods that are made with real ingredients, minimally processed, and are as close to nature as possible.
We are Californian natural food lover meets contemporary Manhattan foodie. We love food; we are challenging the status quo; we are tired of all the questionable manufacturing and marketing practices; we are tired of food that isn’t really food but rather just a bunch of chemical additives and preservatives put together so it vaguely looks and tastes like food; and we just want our customers to freely enjoy food for its honest natural goodness. Did I mention that we are passionate about real food? Open Nature will offer products in many different categories. If we can make it pure, natural and extremely delicious, we will."
Entries
O singura observatie, care nici macar nu se refera in mod particular la designul de fata: ai ramas blocat pe fundaluri inchise la culoare? Sau clientul cumpara exclusiv logo'ul, fundalul fiind doar pentru a scoate mai bine in evidenta culorile acestuia?
ReplyDeleteAbsolut toate logo-urile sunt si pe fundal alb - altfel nu sunt practice; doar ca pe alb, ai intuit bine, este afectat contrastul pe care vreau sa-l obtin. La fel, toate au variante monocromatice doar ca, de cele mai multe ori, mi-e lene sa optimizez fisierul.
ReplyDeleteNuanta asta de verde din logo, de exemplu, n-ai putea-o percepe asa in veci pe un fundal alb. La fel, asa cum iti inchipui, ea va fi perceputa altfel daca modific nuanta si/sau luminozitatea background-ului actual.
Faptul ca folosesc anumite background-uri nu inseamna ca acel logo nu va putea fi folosit si pe alte fundaluri, ci ca acel fundal il gasesc cel mai nimerit ca sa-mi valorizeze cromatica din logo.
Albul este default fiindca hartia este alba baidifolt. Logo-urile insa, incep insa sa dispara din ce in ce mai mult de pe hartie fiindca nevoia pentru astfel de suport e din ce in ce mai mica. Mai mult decat atat, ma gandesc foarte serios sa invat sa fac logo-uri cinetice fiindca am convingerea ca cererea va fi din ce in ce mai mare.
In fine, albul sau negrul ca fundal reprezinta lipsa de imaginatie. Cum as putea sa ma limitez dor la atat cand 'mnezeu mi-a dat un compiuter cu atatea culori. Nu-i pakat?